David Ogilvy, the legendary ‘father of advertising’ advised that companies wanting outstanding sales should always address their audience in ‘their language, the language they use every day, the language in which they think.’
This makes eminent good sense. Do most customers think or express themselves in elaborate, flowery ways? Of course not, they use normal, everyday plain language which should also be used with all sales literature.
Comprehensible’s marketing copy service works closely with companies to produce sales letters, advertising, emails and brochures that speak in the language of your prospective customers. We believe that simple, easily understood messages are the most compelling – no matter how complicated the product.
To find out more get in touch.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.