In this digital age, the need for written text is greater than ever before and copy such as: websites, blogs, brochures, sales letters, emails, business plans, press releases, advertisements, technical information and official documentation often need to be written on a daily basis. However, many companies struggle to find the right words to express their messages with clarity in plain, easily-understood language.
This can lead to a number of problems with various degrees of severity. Over complicated text or excessive legalese may, for example, confuse potential customers which results in more time spent on explaining services/products. The lack of a clear message may also result in a marketing message being missed and potential sales lost. At the very extremes, ambiguity and misunderstanding can even lead to court action, fines and damage to your reputation.
Plain language on the other hand allows companies to communicate clearly with their audience, helps get their message across and leaves little room for misunderstanding. Using plain language treats the reader with respect and allows customers to make informed choices. It aids transparency and inspires confidence and trust which are fundamental to any successful business.
Comprehensible offers a comprehensive range of writing services. We tailor our writing to meet the goals and requirements of the companies we work with to help them communicate clearly with their customers. Our goal is to help you use plain language to grow your business.
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.