We help businesses communicate clearly to improve customer experience, drive growth and comply with regulatory requirements.

 

Plain language

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Simplicity

Simplicity

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Understanding

Understanding

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Transparency

Transparency

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Honesty

Honesty

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Trust

Trust

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Customers

Simplicity is the ultimate sophistication.

Leonardo da Vinci

Clear Language or Gobbledygook

Plain language is not basic, boring or unsophisticated. It is used to write compelling marketing and is essential when providing key information about products and services.
There is nothing sophisticated about making customers struggle to read over-elaborate text made up of legalese and unfamiliar jargon. Unfortunately, too often that is what they are forced to endure.

It seems to defy logic but the problem has become so acute that governments have been legislating to compel companies, and even their own departments, to write important documents in plain language. In the UK and the EU it is now mandatory to produce a number of key documents in plain language such as Privacy Statements and the new Insurance Product Information Document.

Think like a wise man but communicate in the language of the people.

William Butler Yeats

Let us help you communicate

Our team has a strong background in business, marketing and legal English. We have particular expertise in the insurance and financial services sector as well as helping companies meet their plain language requirements under EU law.

We use specialist plain language software to analyse and provide an objective score for any text or document we produce. We also use this software to provide companies with a plain language assessment of their existing written communications and, if required, can assist in editing to improve readability.

Comprehensible can also provide in-house training for any companies wishing to raise standards in communications including:

Writing to express and not to impress
Email and letter writing
Essential questioning skills and information gathering techniques

The most valuable of all talents is that of never using two words when one will do.

Thomas Jefferson

One should aim not at being possible to understand, but at being impossible to misunderstand.

Quintilian